Michelin Guide comes to two Chinese provinces
(15 July 2024) - The Michelin Guide is continuing its expansion in the People's Republic of China. Restaurants in the provinces of Fujian and Jiangsu will now also be rated. With these new destinations, restaurants in seven different cities and regions on the Chinese mainland will now be rated.
Eight years after the publication of the first Michelin Guide restaurant selection on the Chinese mainland and following the expansion to the country's major metropolises, the inspectors are now looking for the best restaurants at provincial level for the first time.
In this first year of assessment, the inspection team will focus mainly on six cities: Xiamen, Fuzhou and Quanzhou for Fujian Province; Nanjing, Suzhou and Yangzhou for Jiangsu Province. It will also start to explore the surrounding areas. The selection of restaurants for Fujian Province will be unveiled in late 2024 and that of Jiangsu in early 2025. The exact dates and format will be announced later.
The international director of the Michelin Guide, Gwendal Poullennec, spoke in Shanghai about this new project: "We are very excited to write a new chapter in the history of the MICHELIN Guide China. After visiting major cities such as Shanghai, Guangzhou, Beijing, Chengdu and Hangzhou, our inspectors are now preparing to explore the gastronomic scenes of the various provinces that shine for their richness and diversity. And it is no coincidence that they are starting with Fujian and Jiangsu: These two areas are indeed known for their unique culinary traditions, which are an integral part of the local culture. This selection will highlight establishments that are deeply rooted in their region and pay homage to the local gastronomic heritage in all its authenticity and subtleties. They will also help these two provinces, which absolutely deserve to be known by local and international foodies, to benefit from new recognition on a global scale."
Following the Michelin Guide's assessment of the gastronomy of the country's largest metropolises, the launch of the provincial selection stems from the desire to discover and promote the many addresses in the Chinese provinces in a more authentic way. These projects, which are accompanied by editorial campaigns for Chinese social networks and digital platforms, also reflect the desire to establish an even stronger link with the Chinese public and the Chinese market.